At The Lingerie Company, we believe that everyone deserves to feel confident, comfortable, and empowered in their lingerie—regardless of size. Size inclusivity isn’t just a trend; it’s a movement towards making fashion accessible to all body shapes and celebrating the beauty of diversity. We strive to create a safe and welcoming space for people of all shapes, sizes, and ages, ensuring that everyone can find lingerie that makes them feel their best.
What Does Size Inclusivity Mean?
The size-inclusive movement is about embracing all body types and ensuring that clothing—especially lingerie—is available for everyone. Unfortunately, despite studies showing that the average American woman wears a size 16-18, many brands still cater primarily to sizes 10 and below. This creates unnecessary barriers and makes finding well-fitting lingerie a frustrating experience for many people.
True size inclusivity isn’t just about adding a few larger sizes to a collection; it’s about reshaping the industry to make fashion accessible to all. The term “plus-size” can feel exclusionary, as it places people into separate categories based on body type. Instead, size inclusivity aims to eliminate these divisions, allowing everyone to shop without feeling like an afterthought.
Why Size Inclusivity Matters in Lingerie
Lingerie is one of the most personal items we wear. It’s not just about style—it’s about how we feel in our own skin. An ill-fitting bra can ruin your entire day, making you feel uncomfortable, unsupported, and self-conscious. For too long, mainstream lingerie brands have catered only to smaller sizes, sending the harmful message that beauty and desirability come in limited forms.
Historically, lingerie has been marketed through a narrow, heteronormative lens—often focusing on pleasing a partner rather than empowering the wearer. This outdated viewpoint has been particularly damaging to plus-size individuals, who have been told by society that they are less attractive or less worthy of feeling sexy. The lack of representation in fashion campaigns and limited size options in stores have only reinforced this exclusion.
But times are changing.
The Shift Towards Inclusive Lingerie
The past few years have seen a major shift in the lingerie industry. This shift is not just about aesthetics—it’s about inclusivity, empowerment, and ensuring that everyone has access to well-fitting, beautiful lingerie.
Size-inclusive lingerie isn’t just about providing larger sizes; it’s about making sure that every piece is designed with proper fit, support, and style in mind. This means using diverse mannequins in stores, showcasing a variety of body types in marketing, and eliminating the outdated notion that only certain sizes are “normal.”
How The Lingerie Company Values Size Inclusivity
At The Lingerie Company, we are committed to creating lingerie that makes everyone feel confident and comfortable. Our size range is designed to be truly inclusive, ensuring that no one is left out. We also believe in:
✔ Diverse Representation –
Our campaigns feature real people of all shapes, sizes, and backgrounds because everyone deserves to see themselves reflected in fashion.
✔ Empowerment Through Fashion –
We don’t just scale up smaller sizes; we ensure that every size is constructed for optimal fit and support.
✔ Thoughtful Design –
Lingerie should make you feel amazing, whether you want to feel sexy, supported, or simply comfortable.
The right lingerie can transform how you feel about yourself. No matter your size, you deserve to wear pieces that celebrate your body and enhance your confidence. The movement toward size inclusivity in fashion is long overdue, but it’s one that we are proud to be part of.
Because when it comes to lingerie, everyone deserves to feel beautiful.
“The brands I stock are made to a standard, not to a price. And there’s a BIG difference between lingerie and underwear” — Annie Warland
For Adelaide’s finest lingerie, sleepwear, and expert bra measurement and fitting, visit:
The Lingerie Company
Shop 36
Mitcham Square Shopping Centre
119 Belair Road
Torrens Park
South Australia 5062
Tel: 0460 28 58 28
tlc@thelingeriecompany.com.au
thelingeriecompany.com.au
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